Want more people finding your business online? It starts with the right words
So, what are keywords or key phrases? Let’s break it down in plain English.
If you’re trying to grow your trade into a full business, having a professional online presence is a must. But here’s the thing: your website needs more than good looks. It needs the right words to show up on Google. That’s where keywords and key phrases come in.
What are keywords or key phrases?
Keywords (or key phrases) are the words people type into Google when they’re looking for something. If someone searches “plumber in Logan,” that’s a key phrase.
Your website needs to include these phrases so Google knows what you offer. Without them, your site is like a shop with no sign out front.
For further info and a more detailed breakdown on answering “What are keywords or key phrases?”, check out this article on the difference between a keyword and a key phrase.
Why do they matter?
Think of Google like the world’s biggest race track. Thousands of websites line up, engines revving, ready to go. Only 10 make it onto page one .. the winners’ circle. SEO (Search Engine Optimisation, think of it like “Driving Optimisation”) is how you upgrade your car (website) so it can compete and win.
Each keyword or key phrase is a different race. Some races are tough with big companies fighting for the trophy, others are easier to win. Ideally, you want to enter lots of races you can actually win.
If you’re wondering how to win, read our “What is SEO” article here.
How do you choose the right ones?
Not all keywords are equal. Some are too competitive, others are perfect for small businesses.
Here’s what to look for:
🔷 Relevance: Does the phrase match what you actually do?
🔷 Search Volume: Are people searching for it?
🔷 Competition: Can you realistically rank for it?
Where do you put them?
Each page on your website should target one main key phrase.
That means:
🔷 Your homepage might target “Logan Painter”
🔷 A service page could target “roof painting” or “driveway repaint”
Adding useful, relevant content is a must if you want to compete in these races!
Quick tips for tradies and small businesses
If you’re still asking yourself “What are keywords or key phrases” and how to use them, here are some simple tips:
🔷 Use natural language .. don’t stuff keywords everywhere.
🔷 Write for people first, Google second.
🔷 Create separate pages for different services or locations.
🔷 Use blogs for phrases that wouldn’t fall into your services or about sections.
Turn your trade into a real business
Every tradie starts on the tools, but the dream is to build something bigger .. a business that runs without you swinging the hammer every day. That’s why every tradie needs a website! It’s the foundation for systems, marketing, and growth that let you step back and let the team do the work while you focus on running the show.
How a website helps you scale:
🔷 Attract more jobs without chasing leads
🔷 Automate quotes and call backs
🔷 Build a brand that works even when you’re off-site
Ready to take the first step?
Check out our affordable website design package .. built to make your business look professional without breaking the bank.
Book a free 15-minute consult and let’s chat about building a site that works as hard as you do.