So, what is a domain name exactly?
If your website is your car – polished, built for purpose, and ready to hit the road – then your domain name is the number plate. It’s the unique identifier that helps people find and recognise your business online.
Just like every car needs a number plate to drive on the road, every website needs a domain name to be found on the internet.
What is a domain names job and why do I need one?
A domain name is the address people type into their browser to visit your website. For example, ours is jargonsupport.com.au. It connects your visitors to your website – kind of like how a number plate connects a car to its owner.
Without a domain name, you’d have to share a long, complicated IP address (like 192.0.2.123) which no one will remember – and definitely won’t look good on the side of your ute.
For more information, visit this article on Google’s support answering the question in more detail.
What’s the difference between a website and a domain?
Let’s break it down with that car analogy:
🔷 What is a website? The car (your content, pages, branding, everything under the hood)
🔷 What is a domain name? The number plate (what people use to find you)
🔷 What is website hosting? Your fuel (what keeps it all running)
Both work together to get your business online and keep it running smoothly.
Why your domain name matters
Your domain name is often the first impression people get of your business. A strong domain name is:
🔷 Easy to remember
🔷 Easy to spell
🔷 Aligned with your business name
🔷 Professional and trustworthy
It’s your digital identity – your name on the road – and it’s worth getting right from the start.
Need help choosing the right domain?
At Jargon Support, we help tradies and small business owners pick a domain name that fits, set it up properly, and connect it to a mobile-friendly, professional website – with no tech jargon.
Ready to get started?
Let’s find the right domain name for your business and get your website firing.
🔷 Book a free 15min consult and we’ll walk you through it.