Your website might look good, but without SEO, it’s stuck in the pits!
Lots of tradies and small business owners ask us, ‘what is SEO and why does it even matter for my website?’. Well, think of Google like the world’s biggest race track. Thousands of websites line up, all revving their engines, ready to go. Only 10 make it onto page one.. the winners’ circle. SEO (Search Engine Optimisation, think of it like “Driving Optimisation”) is like upgrading your car so it can compete and win. The better your website performs, the more chance you have of taking a spot on page one.
In short, SEO is any upgrade, improvement or addition of value to your website and overall online presence.
How does SEO work?
When someone types a question or request into Google, it’s like asking for a recommendation. Google sorts through thousands of possible “candidates” and serves up the best.. with the top 10 showing on page one. If you want to be there, your site has to be as good (or better) than at least one of those competitors.
Just like a race car, your site needs upgrades and fine-tuning to stay competitive. Some upgrades are big, like a new engine, while others are smaller, like new tyres or seat covers. Every little bit counts.
What counts as an “SEO upgrade”?
SEO isn’t one single thing, and when people ask what is SEO in practice, it’s a combination of improvements that make your website faster, stronger, and more reliable in Google’s eyes.
🔷 Speed — a fast-loading website keeps visitors (and Google) happy
🔷 Mobile responsiveness — your site should look good on every device
🔷 Fresh content — new pages, blogs, or service updates keep things relevant
🔷 User experience — easy navigation, clear info, and no dead ends
🔷 Reviews & trust — Google notices when customers trust your business
🔷 Technical health — updates, security, and maintenance behind the scenes
🔷 Accessibility — making your site usable for everyone
🔷 Your wider presence — content on social media, business directories, and review sites also adds weight to your ranking
Every little upgrade makes your site perform better, just like every tweak to a car can shave seconds off its lap time.
Tip: Starting with the right foundation
Getting your first website built is like buying your first car. Maybe it’s a Mazda, maybe it’s a Lexus (or maybe Facebook Marketplace depending on the budget 😅). Either way, having a solid foundation helps a lot. Just like when building a race car, starting with a strong, well-built platform saves you headaches and rebuilds down the track.
Why does SEO matter?
Imagine you’re a mechanic, builder, or painter. If someone in your local area Googles “plumber near me” or “house painter Brisbane” .. wouldn’t you want your business to show up first? That’s what SEO does.
If your website isn’t optimised, it’s like showing up to the race with flat tyres. You’ll still be on the track, but you won’t be in the running for page one.
🔷 Page one = more clicks
🔷 More clicks = more enquiries
🔷 More enquiries = more jobs
For a further breakdown and info answering ‘what is SEO’, check out this detailed article on Wikipedia by >clicking here<.
Big vs small SEO upgrades
Not every SEO change is a full engine replacement. Sometimes, small tweaks make a huge difference.
🔷 Adding a new service page (like “Bathroom Renovations” instead of just “Plumbing”)
🔷 Writing a helpful blog that answers customer questions
🔷 Updating old pages with new info
🔷 Compressing images so the site loads faster
Just like working through the upgrades on your car, from things like exhaust and suspension, all the way to engine components and turbos. These little upgrades build up over time, helping your site get faster, clearer, and more trusted by Google.
How much SEO work is there to do?
Here’s the truth: when people ask what is SEO work actually like, the SEO to-do list is basically endless. That’s why SEO is usually monthly work, not a once-off job. Each month, you chip away at tasks, track progress, and plan the next steps.
And even if you upgraded every single part of your site, by the time you’re “done,” the race has changed. Maybe new technology has come out, maybe customer expectations have shifted, or maybe Google itself has updated the rules of the game.
It’s the same as cars, what counted as a “fast car” 20 years ago looks very different today, especially at a pro race level. Likewise, what counts as a “good website” is always evolving if you want to keep coming up on Google (or AI-powered results).
SEO = staying ahead of the race
SEO isn’t a “once-off.” Your competitors are always upgrading their cars too. If you stop making improvements, they’ll overtake you.
Think of it like entering into the V8 Supercars: without keeping up to date, staying fast, and constantly upgrading, you’ll lose. You wouldn’t see a stock car from your local dealer out on that track.. and if you did, there’s no chance it would win.
Tip: Every keyword is its own race
Each keyword or key phrase you target is like entering a different race. Some are easy, with only a few competitors. Others are tougher, with big names and heavy hitters already on the track. Knowing which races to enter (and preparing the right upgrades) is a big part of smart SEO.
Ready to get your website on the track?
At Jargon Support, we don’t just explain what is SEO .. we put it into action. We help tradies and small business owners build websites that don’t just look good, they perform! Whether you’re starting from scratch or want to upgrade what you’ve already got, we’ll tune up your site so it’s ready to race.
🔷 >Click here< to book a free consult today and let’s get your website firing on all cylinders.