Before you upload that blurry pic, let’s talk about why photos matter
Your website is often the first impression people get of your business. And just like showing up to a job in a clean uniform with the right tools, the photos on your site say a lot about your professionalism.
Let’s break down why the right photos matter .. and what kind of photos actually work best.
Stock photos: Looks good, but not your work
Using stock photos is like showing off someone else’s finished job and saying it’s yours. It might look polished, but it’s not real .. and most people can tell.
🔷 They don’t show your actual work
🔷 They can feel generic, fake, or even come from another country
🔷 They don’t build trust with potential clients
If you’re a tradie or small business owner, your work speaks for itself .. so let’s show it off properly.
DIY phone photos: Real, relatable, and trustworthy
Taking your own photos on-site with your phone is like snapping before-and-after shots of a job you’re proud of. They’re not perfect, but they’re real .. and that matters!
🔷 Shows your actual work and team
🔷 Builds trust with potential clients
🔷 Easy and free to do with your phone
Even if the lighting’s not perfect or the angle’s a bit off, people appreciate seeing the real deal. This is ‘why do you need proper photos for your website’ answered!
Professional photos: Next-level quality that stands out
Getting a pro photographer in is like hiring a drone to film your best job site or getting proper shots of the team. It’s a step up .. and it shows. These photos make your work look its absolute best and help you stand out from the competition.
🔷 High-quality images that grab attention
🔷 Great for your homepage, Google profile, and social media
🔷 Helps you look more professional and established
🔷 It can be costly, but it’s a smart investment if you’re ready to level up
If you’re ready to take your business to the next level or if you’re wanting to refresh your online presence, you might consider this.
Or if you’re still wondering ‘why do you need proper photos for your website’, check out this great article for more insights on professional photography for your website.
Why it matters: People buy with their eyes
If you’ve ever wondered ‘why do you need proper photos for your website’, the answer is simple: they show your real work and build trust.
When someone lands on your website, they’re asking themselves: “Can I trust this business?” Photos are a big part of the answer.
🔷 Real photos = real trust
🔷 Good visuals = more enquiries
🔷 Better photos = better first impression
Think of your website like a job site. Would you show up to a quote with someone else’s photos in your portfolio? Probably not.
Our take: What’s right for you depends on where you’re at
If you’re just starting out and don’t have any project photos yet, stock images are totally fine. They can help you get a clean, professional-looking site up and running while you build your portfolio.
In our opinion, a good middle ground is using a mix of stock and real DIY photos:
🔷 A couple of high-quality stock images for hero sections or banners
🔷 Real phone photos of your actual work to build trust and show authenticity
This combo gives your site a polished look while still feeling genuine .. and you’ll see this approach reflected in our own website and many of our client sites too.
Of course, if you’re ready to take your business and website presentation to the next level, professionally taken photos are the ultimate option. Just keep in mind they can come at a heavy price, so it’s all about timing and budget.
So, why do you need proper photos for your website? It’s because they’re one of the biggest trust-builders for your business online.
Ready to upgrade your site without breaking the bank? We offer affordable website design that looks professional and works for your business.
Not sure where to start? We can help
At Jargon Support, we help Aussie tradies and small businesses build proper websites .. and that includes helping you get the right photos on your site.
🔷 Need help choosing or taking better photos?
🔷 Want to know if pro photography is worth it for your business?
🔷 Not sure if your current photos are doing the job?
If you’re still asking ‘why do you need proper photos for your website’ then let’s chat and find the right approach for your business.
Book a free 15min consult and we’ll take a look at your site together .. no jargon, no pressure.